## What You Need to Know Ahead of Google Parent Alphabet's Earnings The tech giant Google's parent company, Alphabet, reports earnings on July 26th. Here's what you need to know ahead of the report: ### Advertising Outlook Google dominates the digital advertising market, and its ad revenue will be closely watched. Analysts expect strong growth in search and YouTube ad revenue, but some concerns about the impact of economic uncertainty on ad spending. ### Cloud Computing Alphabet's cloud computing business, Google Cloud, has been growing rapidly. Investors will be looking for updates on the unit's revenue growth, profitability, and market share gains. ### Other Businesses Alphabet has a number of other businesses, including self-driving cars, hardware, and healthcare. Investors will be interested in any updates on these ventures, particularly in terms of their financial performance and long-term potential. ### Competition Google faces intense competition from rivals like Microsoft, Amazon, and Meta. Investors will be looking for any indications of how Google is responding to competitive pressures. ### Regulatory Risks Google faces ongoing regulatory scrutiny over antitrust, privacy, and other issues. Investors will be watching for any updates on these matters and their potential impact on Alphabet's business. ### Earnings Estimates Analysts expect Alphabet to report earnings per share of $1.32 on revenue of $71.05 billion. These estimates are below the company's own guidance, which called for about 15% revenue growth. ### Stock Performance Alphabet's stock has outperformed the broader market in recent months, with shares up over 20% year-to-date. Investors should be prepared for potential volatility following the earnings report.
