Hongkong Land shifts strategy, exits build-to-sell in Asia

Property giant to focus on investment and leasing, including build-to-rent and logistics

Hongkong Land, one of Asia's leading property investment, management and development groups, is shifting its strategy and exiting the build-to-sell residential sector in Asia. The company will instead focus on investment and leasing, including build-to-rent (BTR) and logistics.

The decision is part of Hongkong Land's long-term strategy to optimize its portfolio and create sustainable value for stakeholders.

The company will continue to invest in high-quality assets and expand its portfolio of income-generating properties. Hongkong Land will also continue to explore opportunities in the BTR and logistics sectors, which are seen as growth areas in the Asia-Pacific region.

The build-to-sell sector has been facing challenges in recent years, with rising costs and slowing demand.

Hongkong Land believes that exiting this sector will allow it to focus on its core strengths and create a more resilient business model. The company has a strong track record in investment and leasing, and is well-positioned to capitalize on the growing demand for quality rental properties and logistics facilities.

Hongkong Land's decision to exit the build-to-sell sector is a significant strategic shift.

The company has been a major player in the residential market for many years, and its exit will likely have a ripple effect on the industry. It is a sign of the changing times, as developers increasingly focus on income-generating assets and sustainable business models.